Companies that provide expensive gifts for celebrity Promotional Products attendees often ask that the celebrities allow a photo to be taken of them with the gift item, which can be recycled by the corps for promotional purposes. Other companies provide luxury gifts such as handbags or scarves to celebrity attendees in the hopes that the celebrities will wear these luxury articles in public, thus garnering publicity for the company's brand brand and product.

2006 US sales of promotional products totaled $18.6 billion dollars, up from $17.8 billion in 2005. The outfit is growing at a faster charge than newspaper or radio advertising and is towering than Internet advertising ($16.8 billion), cable television ($16.9 billion), Yellow Pages advertising ($14.4 billion) and outdoor advertising ($6.8 billion).